01 / The Narrative

This activation takes the brand’s playful identity and explodes it into a full-scale, hyper-colour world — a surreal candy-scape designed to feel immersive, joyful, and unmistakably NERDS.

02 / The Build

A polycarved goalpost structure forms the core of the installation, coated in Jesmonite and laquered with yacht varnish to create a glossy, jelly-like finish. Every oversized NERD was individually sculpted, painted, and textured by hand, giving the build a crafted, tactile richness.

03 / The Energy

Vibrant colour, bold shapes, and exaggerated scale create an instant hit of fun. It’s a space that invites interaction, inspires play, and radiates the bright, mischievous personality that defines the NERDS world.