NERDS CANDY

BRAND ACTIVATION BUILD

NERDS GUMMY CLUSTERS ACTIVATION

PROJECT

CLIENT

GOOD LIFE EVENTS / NERDS GUMMY CLUSTERS

WEMBLEY, LONDON + SELFRIDGES, MANCHESTER

LOCATION

PRODUCTION MANAGEMENT / FABRICATION / SET BUILD / INSTALLATION

SCOPE

NERDS Gummy Clusters brand activation set build at Capital’s Summertime Ball, Wembley and Manchester City centre

01 / The NarrativE

NERDS is already loud, playful and slightly chaotic, so the physical world needed to feel the same.

Working with Good Life Events, we helped bring the NERDS Gummy Clusters activation to life as an oversized candy world built for interaction, colour and instant impact.

02 / The Build

A polycarved goalpost structure formed the centre of the build, coated in Jesmonite and finished with yacht varnish to create a glossy, gummy-like surface.

Oversized NERDS were individually carved, painted and textured by hand, alongside the wider scenic build and interactive elements that made up the activation.

03 / The Rollout

The build first landed on Olympic Way for Capital’s Summertime Ball at Wembley before being adapted and recreated outside Selfridges Manchester.

Two locations, two very different install conditions, one deliberately unmistakable world.

Interactive pick-and-mix wall within the NERDS brand activation
Hand-carved and painted NERDS scenic props for the Wembley activation
A black and white graphic of a monkey with a round face, long arms, and a curled tail, sitting on a branch.

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